Privacy policy
PRIVACY POLICY
Last updated: October 16, 2026
The Gride LLC (“The Gride,” “we,” “us,” or “our”) operates this website and online store, including all related information, content, features, products, and services (collectively, the “Services”).
The Gride is powered by Shopify, which enables us to provide our Services to customers worldwide.
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, make a purchase, subscribe to our communications, or otherwise interact with our Services.
If there is a conflict between our Terms of Service and this Privacy Policy regarding the processing of personal information, this Privacy Policy will govern.
Please read this Privacy Policy carefully to understand how we handle your personal information and the rights available to you.
1. PERSONAL INFORMATION WE COLLECT
We may collect and process the following categories of personal information, depending on how you interact with our Services:
Contact Information: Name, email address, telephone number, billing address, and shipping address.
Payment Information: Payment method, transaction details, billing information, and payment confirmation. Payment information is processed through Shopify and authorized payment service providers.
Account Information: Account credentials, preferences, and settings.
Order Information: Products purchased, order history, shipping details, returns, refunds, and related transactions.
Communications: Information you provide when contacting our customer service team or communicating with us.
Device and Technical Information: IP address, browser type, device identifiers, operating system, and network information.
Website Usage Information: Pages visited, products viewed, shopping cart activity, browsing behavior, and interactions with our website.
Marketing Information: Email subscription preferences, interactions with marketing communications, and advertising engagement.
We collect personal information only as necessary for legitimate business purposes and in accordance with applicable data protection laws.
2. HOW WE COLLECT PERSONAL INFORMATION
We collect personal information through the following sources:
Directly from you: When you place an order, create an account, subscribe to our communications, or contact us.
Automatically: Through cookies, pixels, analytics tools, and similar technologies when you interact with our website.
Service Providers: Through Shopify, payment processors, shipping partners, and other companies supporting our operations.
Marketing Partners: Through advertising and marketing platforms, where permitted by applicable law.
3. HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information for the following purposes:
Order Processing and Fulfillment
To process payments, confirm purchases, prepare orders, arrange shipping, manage returns and refunds, and provide customer support.
Customer Experience
To maintain customer accounts, remember preferences, improve website functionality, and provide relevant product recommendations.
Marketing and Communications
To send promotional emails, product announcements, and other marketing communications where permitted by applicable law.
Advertising and Analytics
To understand website performance, measure advertising campaigns, and deliver relevant advertisements, subject to applicable consent requirements.
Security and Fraud Prevention
To detect fraudulent activity, protect transactions, prevent unauthorized access, and maintain the security of our Services.
Legal Compliance
To comply with applicable laws, tax obligations, regulatory requirements, and lawful requests from public authorities.
4. LEGAL BASES FOR PROCESSING
Where required by applicable data protection laws, including the General Data Protection Regulation (GDPR), we process personal information based on one or more of the following legal grounds:
Contractual Necessity: Processing necessary to fulfill orders, process payments, deliver products, and provide requested Services.
Legal Obligations: Processing necessary to comply with applicable legal and regulatory requirements.
Legitimate Interests: Processing necessary for legitimate business purposes, such as fraud prevention, security, customer service, and improving our operations, provided such interests are not overridden by your rights and freedoms.
Consent: Processing based on your consent, including certain marketing communications, advertising activities, and non-essential tracking technologies where required by law.
You may withdraw your consent at any time, without affecting the lawfulness of processing conducted before withdrawal.
For individuals in Brazil, we process personal information in accordance with the applicable legal bases established under the Brazilian General Data Protection Law (LGPD).
5. COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixels, and similar technologies to operate our website, improve the shopping experience, analyze website traffic, and measure advertising performance.
These technologies may include:
Shopify: E-commerce functionality, checkout operations, analytics, and customer experience tools.
Klaviyo: Email marketing, customer communications, marketing analytics, and website interaction tracking.
Meta Pixel: Advertising measurement, campaign optimization, and personalized advertising through Meta platforms, including Facebook and Instagram.
Some technologies are essential for the operation of our website, while others are used for analytics, personalization, and marketing.
Where required by applicable law, we obtain consent before activating non-essential cookies or tracking technologies.
You may manage your cookie preferences through the privacy controls available on our website, where provided, or through your browser settings.
Disabling certain cookies may affect some website features.
6. EMAIL MARKETING
We use Klaviyo to manage email marketing communications and related customer engagement activities.
If you subscribe to our mailing list, we may use your email address and relevant customer information to send product updates, announcements, promotional offers, and other marketing communications.
We may also analyze interactions with our emails, such as opens and clicks, where permitted by applicable law.
You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in our communications.
Unsubscribing from promotional communications will not prevent you from receiving essential transactional messages related to your orders.
7. ADVERTISING AND PERSONALIZATION
We use Meta advertising services to promote our products and evaluate advertising performance.
These services may process information about your interactions with our website, including pages viewed, products explored, and purchase-related events.
Depending on your location and applicable privacy requirements, you may have the right to opt out of certain personalized advertising activities.
Where legally required, advertising technologies will operate only after the appropriate consent has been obtained.
You may also manage advertising preferences directly through the privacy settings provided by relevant advertising platforms.
8. HOW WE SHARE PERSONAL INFORMATION
We may share personal information with trusted third parties when necessary to operate our business and provide our Services.
These parties may include:
Shopify: Website hosting, e-commerce operations, checkout functionality, and related services.
Payment Providers: Secure payment processing and fraud prevention.
Shipping and Fulfillment Partners: Order preparation, delivery, tracking, and returns.
Klaviyo: Email marketing, customer communications, and marketing analytics.
Meta Platforms: Advertising, campaign measurement, and personalized marketing.
Technology and Analytics Providers: Website performance, security, and operational support.
Professional Advisers and Authorities: Where necessary to comply with legal obligations or protect legitimate rights.
We may also disclose personal information in connection with a merger, acquisition, restructuring, or other legitimate business transaction, subject to applicable law.
We do not sell personal information for monetary consideration. However, certain advertising-related disclosures may qualify as a “sale,” “sharing,” or targeted advertising under applicable privacy laws, and relevant opt-out rights will be respected.
9. RELATIONSHIP WITH SHOPIFY
Our online store is hosted by Shopify.
Shopify processes personal information to provide and improve its e-commerce services, including checkout functionality, payment processing integrations, security, and customer experience features.
Certain Shopify services may involve processing information across multiple merchants and platforms.
Depending on the processing activity, Shopify may act as a service provider, data processor, or independent data controller.
For more information about Shopify's privacy practices, please visit:
https://www.shopify.com/legal/privacy/app-users
You may also access Shopify's privacy portal:
https://privacy.shopify.com/en
10. INTERNATIONAL DATA TRANSFERS
The Gride LLC is registered in the United States and serves customers internationally.
Your personal information may be transferred, stored, or processed in countries outside your country of residence, including the United States and other locations where our service providers operate.
Where required by applicable law, we use appropriate safeguards for international data transfers.
For transfers subject to the GDPR or UK GDPR, these safeguards may include adequacy decisions, Standard Contractual Clauses, or other legally recognized transfer mechanisms.
For transfers subject to Brazil's LGPD, we comply with applicable international data transfer requirements.
11. DATA SECURITY
We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.
Our website uses Shopify's infrastructure and supported security technologies to help protect customer information and transactions.
However, no method of electronic transmission or storage is completely secure.
We encourage customers to protect their account credentials and avoid sharing sensitive information through unsecured communication channels.
12. DATA RETENTION
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
Retention periods depend on factors including:
- The duration of our customer relationship.
- Order processing and fulfillment requirements.
- Accounting, tax, and legal obligations.
- Fraud prevention and security needs.
- Resolution of disputes and enforcement of agreements.
- Applicable data protection requirements.
When personal information is no longer necessary, we will delete, anonymize, or securely retain it only where legally permitted or required.
13. YOUR PRIVACY RIGHTS
Depending on your country or region of residence, you may have rights concerning your personal information.
These rights may include:
Access: Request information about the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Deletion: Request deletion of personal information, subject to applicable exceptions.
Data Portability: Request a copy of certain personal information in a structured format.
Restriction: Request restrictions on certain processing activities.
Objection: Object to certain uses of personal information, including direct marketing.
Withdrawal of Consent: Withdraw consent where processing relies on consent.
Advertising Opt-Out: Opt out of certain targeted advertising activities or disclosures classified as sales or sharing under applicable law.
To exercise your rights, contact info@thegride.com.
We may request reasonable information to verify your identity before processing your request.
We will respond within the timeframes required by applicable law.
14. EUROPEAN UNION AND UNITED KINGDOM
If you reside in the European Economic Area or the United Kingdom, you may have additional rights under the GDPR or UK GDPR.
These include the right to access, rectify, erase, restrict, or object to certain processing of your personal information.
You may also have the right to data portability and to withdraw consent where applicable.
You have the right to lodge a complaint with the competent data protection supervisory authority.
We will comply with applicable requirements concerning lawful processing, transparency, international data transfers, and the exercise of data protection rights.
15. BRAZIL
If you reside in Brazil, your personal information may be protected under the Brazilian General Data Protection Law (Lei Geral de Proteção de Dados — LGPD).
Subject to applicable legal requirements, you may request:
- Confirmation that your personal information is being processed.
- Access to your personal information.
- Correction of incomplete, inaccurate, or outdated information.
- Anonymization, blocking, or deletion of unnecessary or unlawfully processed data.
- Portability of personal information where applicable.
- Information about entities with which your data has been shared.
- Information about consent and the consequences of refusing consent.
- Withdrawal of consent where applicable.
- Review of certain decisions made solely through automated processing, where applicable.
Requests may be submitted to info@thegride.com.
You may also have the right to contact Brazil's National Data Protection Authority (ANPD).
16. UNITED STATES PRIVACY RIGHTS
Depending on your state of residence and the applicability of relevant privacy laws, you may have additional rights regarding your personal information.
These may include the right to access, correct, delete, or obtain copies of personal information.
You may also have the right to opt out of certain targeted advertising activities, the sale or sharing of personal information, or certain forms of profiling.
We will honor applicable privacy rights and respond to verified requests in accordance with relevant legal requirements.
We will not unlawfully discriminate against individuals for exercising their privacy rights.
17. CHILDREN'S PRIVACY
Our Services are not directed toward children.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe a child has provided personal information to us without appropriate authorization, please contact info@thegride.com.
We will review the request and take appropriate action in accordance with applicable law.
18. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, social media platforms, or external services.
These websites operate independently and may have their own privacy policies and data processing practices.
We encourage you to review their privacy policies before providing personal information.
We are not responsible for the privacy practices of independent third-party websites, except where applicable law provides otherwise.
19. PRIVACY COMPLAINTS
If you have concerns about how your personal information is collected, used, or protected, please contact us at info@thegride.com.
We will review your request and respond in accordance with applicable law.
Depending on your location, you may also have the right to submit a complaint to the relevant data protection authority.
20. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes in our business operations, technologies, legal requirements, or privacy practices.
The latest version will always be available on our website.
Where required by applicable law, we will provide notice of material changes.
The date at the top of this policy indicates when it was last updated.
21. CONTACT INFORMATION
For questions about this Privacy Policy, our privacy practices, or requests concerning your personal information, please contact:
The Gride LLC
Florida Registration Number: L25000250704
Registered Business Address:
7345 W Sand Lake Rd, Suite 210, Office 4470
Orlando, FL 32819
United States
Email: info@thegride.com
Website: https://thegride.com
The Gride LLC is responsible for the processing of personal information in connection with its business activities, except where another party acts as an independent data controller under applicable law.